Telkomsel #UP4GRADE

Upgrading the network and values

Telkomsel and our team at TMC created a series of ads for a 2017 Telkomsel campaign called “#UP4GRADE”. The campaign was intended to encourage Telkomsel’s users to move from the 3G network to 4G.

While the campaign simply communicates the how-tos of upgrading from one network to another, the underlying message is that the upgrade is about inspiring brand loyalty and adding values to the brand experience.

The ads are written in a comedic tone, starring Rigen and Wanda, both well-known comedians and our good friends at TMC. They were directed by our very own Anisha Mahariza.

There's total of 8 episodes of digital ads. For more of this project videos, please visit our youtube channel.